Sunday, January 25, 2009

Juried Fairs and Festivals

By Geoffrey Higgins

My significant other had this hobby for making jewelry. She would scour craft shops for inexpensive materials and fashion really nice looking pieces that complemented the beach wear most people wear. Here in Florida, where beaches are usually hangout places, I thought we could maybe make a few dollars from her talent.

She and I have been going to a lot of Florida's fairs and festivals for a time now. At most, it's been a really good bonding activity for us both. I talk to the event organizers, whilst my girlfriend would handle the booth and fix up the area. She took charge of it during the event. I tried a hand at making a few items of jewelry myself, so I could help with the output. I'd say this was a fulfilling activity for us both.

It didn't start out so well, financially speaking. The jewelry was made from cheap raw materials and we could not put a higher price on them. We balanced it out so that we would still make a profit while not having to overprice. Believe me, it wasn't easy.

In an effort to increase the profit margin, we tried going for the juried shows. To recap, juried craft shows require you to present your portfolio to them when you register. They will also ask a few questions, most especially with how many fairs and festivals you've attended before. The jury then only picks up the ones with the best potential to have a booth in their fair.

I was pretty confident we'd get in, anyway. My girlfriend was a master at making these handcrafted items and the style and workmanship were great. In no time at all, the jury gave their approval and we were off to set up a booth of our own.

The first day of the event, we noticed that there were a lot more people attending. Our items were selling like hotcakes, but we fortunately had the foresight to make a bigger batch than normal. Luckily, we weren't forced to close our booth early due to lack of stock. Our income increased and I got to thinking that we may be able to make a full-time business out of this. - 16955

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