Wednesday, December 24, 2008

Learning How to Make Money Blogging

By Randy Baustert

There are a number of ways that you can monetize your blog.

A popular way to monetize your blog is to sell advertising space to other people or companies that have a product or service to sell.

Another kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers.

If you keep your mind on marketing both of these methods can become profitable blogs.

If your main goal is to sell advertising, you can either you can use a third party system to generate your income or recruit your advertisers yourself and keep all the money.

There are quite a few established third party services you can use to place advertising on your site like Google Adsense and Yahoo! Publishers Network by joining either one of these you can have ads on your site quickly.

This saves you the work of finding prospects and recruiting them to your advertising program.

Unfortunately, most people expect to make thousands a month with this type service and the are usually disappointed by much lower income.

Searching and finding your own clients willing to place sponsored ads on your blog definitely has the potential for creating a much better income but it will take more time and effort to get the ads on your blog.

If you are working in a niche that you know well the first thing you should do is try to contact others in that niche that you think might benefit from advertising on your blog.

If you have experience pitching products and services you can try to your own direct sales with companies that have products in your niche but this method does require you to know at least a little about salemanship.

The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action.

Some companies have their own blogs that they run in house to provide information about their products and services.

Sometimes companies will look for bloggers with experience to design a blog specifically for them that either builds a relationship for the customer or creates brand recognition or works as a presell for their products.

As you can see these are only a couple of ways you can make money with your blog there are many more ways and you might be surprised at the offers you get if your blog becomes popular. - 16955

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