If there is one rule that stands head and shoulders above all others, it is the one that says, "Invest in Yourself!"
The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don't have the first clue what this means. Let me explain.
An internet business doesn't exist in a world of bricks and mortar, only in the virtual world of the internet, and in the heart and mind of its owner.
In short: YOU are your internet business. You are all that your internet business really consists of.
If you had a real world business you could make improvements to the building or to the landscaping and people would see that improvements had been made and be drawn in to see what kind of improvements had been made in the merchandise that was being offered.
With an internet business you cannot make those kinds of changes. The most important changes you can make are to yourself. This is what it means to "Invest in Yourself". In order to improve your internet business you need to improve yourself first.
How do you invest in yourself? It's simple. You educate yourself about new marketing methods, new technologies that could benefit your business, etc. In short, you need more knowledge. The more knowledge you gain, the more your business will grow in response.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
You can do many things like listen to teleseminars and webinars or enrol in courses. Investing in yourself is taking the time to involve yourself in the process of gaining knowledge. This is Rule No.1 in marketing online.
The next natural step is the principle of 'Abundance Thinking'.
Abundance Thinking? What the heck is that? This refers to one of two possible modes of thought. In order to clarify this I will explain the second mode first. 'Limited Supply' thinking is where you believe there is a finite amount of business out there. This is a bad model because it induces panic and the mindset that motivates you to grab what you can at the expense of others.
Limited Supply thinking may earn you a living, perhaps even a decent one, but it won't allow you to make the most money you possibly can. It's the complete opposite of Abundance Thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking places the good of the team above the good of the individual in the belief that as the team prospers, so each individual prospers accordingly. This allows a team to be built with individuals bringing various specialist skills to the table whereby the customer has the best possible deal, the team wins the business and each individual earns more than they would have done had they tried to win over to customer on their own.
Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.
Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.
If you believe that there is plenty of business out there (Abundance Thinking) then you will have no problem in sharing.
Abundance thinking is contagious. People will consider changing their methods of business when they see the way it works, plus many people will consider doing business with you since you will have earned their trust.
Abundance Thinkers experience more success than Limited Supply thinkers, especially in the realm of joint ventures. - 16955
The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don't have the first clue what this means. Let me explain.
An internet business doesn't exist in a world of bricks and mortar, only in the virtual world of the internet, and in the heart and mind of its owner.
In short: YOU are your internet business. You are all that your internet business really consists of.
If you had a real world business you could make improvements to the building or to the landscaping and people would see that improvements had been made and be drawn in to see what kind of improvements had been made in the merchandise that was being offered.
With an internet business you cannot make those kinds of changes. The most important changes you can make are to yourself. This is what it means to "Invest in Yourself". In order to improve your internet business you need to improve yourself first.
How do you invest in yourself? It's simple. You educate yourself about new marketing methods, new technologies that could benefit your business, etc. In short, you need more knowledge. The more knowledge you gain, the more your business will grow in response.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
You can do many things like listen to teleseminars and webinars or enrol in courses. Investing in yourself is taking the time to involve yourself in the process of gaining knowledge. This is Rule No.1 in marketing online.
The next natural step is the principle of 'Abundance Thinking'.
Abundance Thinking? What the heck is that? This refers to one of two possible modes of thought. In order to clarify this I will explain the second mode first. 'Limited Supply' thinking is where you believe there is a finite amount of business out there. This is a bad model because it induces panic and the mindset that motivates you to grab what you can at the expense of others.
Limited Supply thinking may earn you a living, perhaps even a decent one, but it won't allow you to make the most money you possibly can. It's the complete opposite of Abundance Thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking places the good of the team above the good of the individual in the belief that as the team prospers, so each individual prospers accordingly. This allows a team to be built with individuals bringing various specialist skills to the table whereby the customer has the best possible deal, the team wins the business and each individual earns more than they would have done had they tried to win over to customer on their own.
Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.
Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.
If you believe that there is plenty of business out there (Abundance Thinking) then you will have no problem in sharing.
Abundance thinking is contagious. People will consider changing their methods of business when they see the way it works, plus many people will consider doing business with you since you will have earned their trust.
Abundance Thinkers experience more success than Limited Supply thinkers, especially in the realm of joint ventures. - 16955
About the Author:
Ian Pelham is a marketer who has come through a very difficult time financially. He used debt consolidation loans to restructure his finances. Using a debt consolidation loan was one of the best things he did to rid himself of his bad debt.
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