Thursday, December 4, 2008

Chiropractic Marketing for Free

By Matthew Loop DC

I never imagined we'd see the day where the most powerful chiropractic marketing was entirely free, but that's exactly what we're experiencing today. Over the past couple of years, Web 2.0 and social media sites have completely revolutionized the way we market online. Chiropractic practices once had to spend unbelievable amounts of money to advertise on TV, radio, in newspapers, and at community events. Today, you can get an account on sites like YouTube, MySpace, Friendster, and Facebook, and get tremendous exposure without paying a dime. On these social sharing sites, people will be drawn to your useful information and your personal profile. Soon, you'll see tons of new patients walking through your doors monthly.

The past 3 years have been a whirlwind for me. I've successfully harnessed the power of social media networks to draw new patients and earn a wealth of income on the side from other sources. All this was done at no cost and minimal effort. I'm now able to teach others in the chiropractic world how to do the very same thing, and the results are amazing. If you're still stuck in the old expensive way of advertising your chiropractic practice, then no doubt you are probably in the hole and sinking deeper every day. Gone are the days of TV, magazine, and newspaper advertising! Thank God, because these ways have never been tremendously successful.

Through social media platforms like MySpace, YouTube, and Facebook, I can connect with hundreds, even thousands of people every day and have much more of an impact. It simply comes down to leverage and time multiplication. I can leverage and multiply my time very effectively and consistently put my message in front of hundreds of thousands of people in the community.

It's truly amazing when you take account of the numbers on my MySpace page. I have a whopping 6,400 friends, 3,000 of which live in my local community and are interested in my services. When I post my videos and bulletins, all these people receive them at the click of a button. There's no wasting paper or hours of labor, it's that simple! Viral marketing is the very best of free chiropractic marketing, and it's available to everyone.

If you're continuously spending thousands each month on newspaper drops, postcards, yellow pages, screenings, and telemarketing, you are literally throwing money down the tubes. We are in business to help alot of people and to do well financially. The goal is to cut advertising and chiropractic marketing costs so we can reap more profit from the practice. The only thing that the advertising methods above guarantee is mediocrity and a similar marketing model as 90% of all the other chiropractors out there.

When your old, safe marketing techniques are traded-in for fresh, innovative strategies, you'll begin to see your chiropractic practice soar to new heights immediately. In today's new market, those who can see the potential of modern technology and social media trends are holding the Holy Grail in their hands. Those who can't see the potential of the virtual community will definitely suffer. Don't trust people who say they "know it all" in terms of chiropractic marketing, but have no concept of the virtual advertising revolution going on.

It's easy to start this process by simply starting your YouTube account, and taking a tour of the 3rd most popular online site in the whole world! We are a visual world, and that means that people prefer to see videos about things than read about them in the newspaper. This can really work to your advantage if you know how to tap it. Go to YouTube.com and click on the "sign in" link to begin your account.

Right after you've filled out the necessary information, you can start to look at other videos and comment on them. This way you can get a sense of what's out there. Choose a list of favorites when you see something that strikes you. The sheer volume of footage will amaze you, and you start to understand the potential and power of Web 2.0. - 16955

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